The acceptance of alcohol abuse has turned into a comical matter in our society. There are shirts, tea towels, jewelry, and even holiday decorations that poke fun at the matter. The concept of poking fun at a disorder has actually provoked more women to join in on the drinking fun.
Initially, drinking was reserved for males. Women lived a more domesticated form of life, and they had to work to raise the children as well as keep the household in order. However, a rise in feminism and equality allowed many women to join in on the party. With this newfound freedom, women were no longer urged to only drink fine wine or half-pints.
As society seemed to embrace the matter of equality, a new drinking market arose. Wine was easily found at the supermarket, and women had the extra freedom to drink at home. It was through this very liberation that women embraced drinking on a regular basis, however, they were still met with open hostility in the public spectrum. Women have been labeled as promiscuous, neglectful, and out of control. Whereas, in regards to men, the accusations are kept quiet.
It is suggested that waves of feminism have inadvertently pushed women to consume alcohol. This is not to say that because a woman is a feminist she will become an alcoholic, however, a feminist’s mindset pushes for equality. As women were fighting for their freedoms and voice in society, they were being accused of being manly or attempting to steal the man’s domain. This idea has helped to push women to a more relaxed thought process in regards to drinking alcohol.
This stereotyping seemed to peak in the mid-1990s, and women were targeted through advertisement. New drinks began to appear, and the advertisement promised low-calorie, sweet taste, and illustrated groups of friends having fun together. Although the advertisement did not stop there. Clothing and accessories promoting alcoholism are designed with women in mind, this is referred to as femvertising.
These very concepts have hidden the dangers of drinking, and in actuality, these advertisement practices promote drinking on a regular basis. Research is showing that when women do drink, more often than not they are drinking to get drunk. This binge drinking practice is becoming quite common in the younger generations as well. The thoughtlessness of drinking is becoming a joking matter, and it has become an acceptable practice of dealing with stress.
There is a need to speak up in regards to the growing issue of alcoholism. This is only possible if we have adult conversations, and we stop supporting the notion that alcohol abuse is a laughing matter. The products that are available on the market should be passed around less frequently if there is to be a new tone that arises suggesting that alcohol abuse is dangerous and not laughable.
It is obvious that the merchandise mocking alcohol abuse is a big seller, and this only helps to illustrate the notion that over-drinking is acceptable. We as a society need to find better ways to remedy our stress, cope with problems, and have a good time. It has become quite obvious that if we do not address the situation at hand, then future generations will suffer greatly from abusing alcohol in a joking manner just as we have chosen to do today.