Stores want you to spend money. The next time you hit the local supermarket or hardware store, keep in mind how they’re directing your attention. You’ll save money and enjoy the experience more.
Large shopping carts
Even if you’re only there to pick up a few things, shop owners want you to think about spending big. Many stores have shopping carts in one size only: large. Think about bringing your basket when you shop or just opt to keep your shopping to only those items you can carry home on your own.
The fifty percent off sale
Signs offering full price on one item and half off on the next have become increasingly common. Think carefully before you make any moves to buy. Many items are better not bought in bulk. For example, large quantities of fruit and vegetables may spoil even when kept in ideal conditions. You might be buying far more than you need or have room to store.
Eye level pricey items
Profits on high end items tend to be higher than on items that are less costly. Retailers know this. They also know that people are more likely to buy things when they’re just at the height of their eyesight. The sweet spot is about four to six feet from the floor. Keep in mind the prices on all the items you see when you look at the shelves directly. This is where you’re likely to buy things because it is easier to reach them. When you see something enticing, check the price a few times before you put it in your cart.
The dressing room trap
If you plan to buy something to wear, you’re likely to head to the dressing room to try it on. Many people have had the experience of trying something on in the store only to find it doesn’t look like that when they get home. That’s because your dressing room and their dressing room are not the same thing. Their dressing room likely has lots of mirrors and plenty of indirect, flattering lighting. You’ll look thinner and better when you put on that dress. Be aware of these tactics when you buy something to wear. You don’t want to buy a dress that isn’t going to work on your body when you head for that fancy party.
Way back in the store
Shoppers often dash out for a few things. You might need some butter, milk and other items to make a meal each week. Retailers know you’re looking for those vitally important items when you enter. They want you to stay in the store as long as you can. This is why they make you travel from the front door to the rest of the store to get the things you really want. Get past this plan by making a list and sticking to it the second you walk inside. A fast trip to find the things you need will save you money on the things you don’t.
